It was a landmark cultural moment for collectors across the nation. The most anticipated collectible of the year has officially landed. Labubu, the viral art toy phenomenon, has made its exclusive South African debut, and SOUL Gallery is the sole destination for in-store purchase.
It’s time you try your hand at the blind box experience — a new era for modern collecting. Our gallery has become the epicentre for all eager fashion collectors to be the first to unbox the mischievous, toothy character.
For SOUL Gallery owner Josh Weinberg, bringing the collection to SA was an obvious move. "We’re always hunting for what’s next, the rare, the untapped, the cult gems that haven’t hit our shores yet," he shared. Owning one has to be the most iconic movement!
Unboxing the Labubu Experience
Trends may come and go, but Labubu blind boxes have something to offer that's far more enticing than any other predictable purchases. There is something so pure about the moment as the anticipation builds. Sorting through each box until the right one speaks to you! It all starts by imagining the one you really want. It’s the weight of the box in your hands, the careful peeling back of the wrapper and the culmination in the final reveal as you fall in love with the adorable character within.
This is the moment that fuels the viral unboxing videos you see online. A shared experience creates a powerful sense of community, connecting collectors in a global conversation in the same room. It’s this focus on an exclusive, personal venture that converts a product into an experience. Every item we bring in has a story and an indescribable magic to it, and Labubu fits that vision perfectly.
Shaping the Future of Collecting
The Labubu launch in South Africa marks a notable shift in local collector culture – a shift that SOUL Gallery is proud to lead. By introducing the blind box phenomenon, we are curating a new way to experience wearable art, built on the thrill of discovery.
As Weinberg stated, "Before Soul, the idea of designer collectibles at this level wasn’t really a thing here. We’ve opened up a lane for people to access global culture locally." This launch emphasises our role as the premier destination for those seeking rare, authentic pieces, from coveted collectibles to iconic lifestyle brands like Goyard and Hermès.
This is only the beginning. We invite you to SOUL Gallery to unbox the thrill of discovery today.
FAQs and Answers
1. What is Labubu and why is it so popular?
Labubu is a viral art collectible toy designed by artist Kasing Lung. Its quirky design, mystery blind box packaging, and community-driven unboxing culture have made it a global phenomenon.
2. Where can I buy Labubu in South Africa?
You can purchase authentic Labubu collectibles exclusively in-store at SOUL Gallery, South Africa’s destination for global art and collectible culture.
3. What makes the Labubu blind box experience special?
Each Labubu box contains a mystery figure, creating anticipation and excitement. The thrill of not knowing which design you’ll get makes the experience addictive and fun for collectors.
4. Is Labubu available online in South Africa?
Currently, Labubu is available exclusively for in-store purchase at SOUL Gallery. Online availability may be announced in the future as the collection expands.
5. Who is behind the Labubu design?
Labubu was created by Hong Kong artist Kasing Lung, whose imaginative storytelling and unique art style have turned the character into an international icon.
6. Why is SOUL Gallery launching Labubu in South Africa?
SOUL Gallery aims to bring global cultural icons to local audiences. By introducing Labubu, the gallery is pioneering designer collectibles in South Africa.
7. How does the Labubu collection influence modern collecting?
Labubu promotes experiential collecting, turning each purchase into a moment of discovery. It reflects a growing movement toward personalised, art-driven consumer culture.
8. Can I trade or swap Labubu figures with other collectors?
Yes, trading is a huge part of the community culture. Many collectors exchange figures to complete sets or find their favourite character variants.
