At SOUL Gallery, art extends beyond clothing collections. From the moment you cross the threshold, it becomes clear that every detail – from the carefully selected timber to the interplay of light and shadow – has been thoughtfully considered.
The store is an immersive destination, a testament to the power of design. The genius behind this sensory experience is none other than acclaimed interior architect Tristan du Plessis, who has translated SOUL’s vision into a physical space that feels both timeless and groundbreaking.
This is luxury retail design as evocative storytelling, where every corner invites discovery and every material whispers sweet nothings about the SOUL narrative.
An Ode to Modern Craftsmanship
The journey into SOUL Gallery begins with an immediate sense of refined luxury. Du Plessis employs rich, dark wooden shelving that exudes sleek modernity and tactile warmth, forming a sophisticated backdrop for the exclusive sneaker collections, presented as covetable artefacts.
The carefully chosen palette of deep browns and subtle golds evokes an understated opulence, while striking black and white marble detailing along the base of the displays adds a touch of graphic contrast and grounding elegance.
This initial space functions as a gallery within a gallery, building an eager anticipation as visitors are drawn deeper into the artistic embrace of SOUL Gallery.
Urban Heartbeat
Our store layout is masterfully designed to guide visitors toward its stunning centrepiece: a majestic, living tree that stretches from floor to ceiling. This is where Du Plessis’s design philosophy truly blossoms, merging the organic with the opulent.
This living installation symbolises growth, natural beauty, and the authentic roots of streetwear culture. It serves as a powerful anchor and a constant reminder that even within the luxury urban environment, nature and authenticity remain central to SOUL Gallery’s identity. It’s an unexpected moment of grandeur, a true conversation starter.
A Curved Embrace for Wearable Art
Beyond the tree, the space transitions into a striking round format, a deliberate design choice that creates a seamless, flowing experience. Clothing is displayed along the perimeter, with garments arranged to emphasise texture, colour, and form under carefully calibrated lighting.
This semi-circular arrangement encourages a natural, unhurried flow, inviting guests to engage with the collections from every angle. The overall effect is that of a contemporary art salon, where fashion is presented as part of a larger aesthetic and cultural dialogue, disrupting the traditional in a masterful blend of sophistication and human touch.
Browse the brands we align with online or visit SOUL Gallery in Sandton to witness the artistry firsthand.
Frequently Asked Questions
1. Who designed the interior of SOUL Gallery?
SOUL Gallery was designed by award winning interior architect Tristan du Plessis, who created a space that blends luxury, storytelling, and modern artistry.
2. What makes the design of SOUL Gallery unique?
The design stands out due to its immersive layout, rich materials, living tree installation, and gallery inspired presentation of fashion collections.
3. Why is a living tree featured in the store?
The tree symbolises natural beauty and authenticity, reflecting the roots of streetwear culture and adding a dramatic focal point to the space.
4. How does the store layout enhance the shopping experience?
The curved layout and strategic lighting encourage relaxed browsing while highlighting textures, colours, and craftsmanship of the collections.
5. What materials were used in the store design?
The store features rich dark timber, subtle gold accents, marble detailing, and natural elements that together create a refined luxury atmosphere.
6. Is SOUL Gallery designed to feel like an art space?
Yes, the space is intentionally crafted to resemble a contemporary art salon where fashion is displayed as wearable art.
7. What role does lighting play in the design?
Lighting is precisely calibrated to enhance fabrics, silhouettes, and forms while adding depth and ambience throughout the store.
8. Where is SOUL Gallery located?
SOUL Gallery is located in Sandton and welcomes visitors to experience its design and curated collections in person.
